It's popular. Is it art? 'Immersive Van Gogh' comes to Madison
For the past two years, immersive art — lately, shorthand for large-scale, digital exhibitions — has spread across the country. On Thanksgiving, Middleton gets its own bit of van Gogh writ large when the Canadian company Lighthouse Immersive opens “Immersive Van Gogh” at a former DSW shoe store.